What is Niche Marketing

What is Niche Marketing

If you are one of many people who are trying to get on the Internet and try to make money out of it, you probably might be asking the same thing, "What is Niche Marketing?".

As I am sure you have encountered that phrase a lot of times now, when you are in the Internet Marketing field, it is highly common for you to see questions, see articles about Niche Marketing, but if you are still unsure of the real meaning of Niche Marketing, let me tell you something about it.

Niche Marketing is a term used by a lot Affilliate marketers, it is a process done by getting a partial segment of a wide market, and then focusing on that particular segment to reach maximum profits, or atleast a steady flow of income.

When you go into Affiliate Marketing, you sign up for an account, let's say Amazon. Having signed up for that affiliate account you are greeted with a whole bunch of different merchandise to sell, and now you will be confused of what to choose, now by using the principles of Niche Marketing, you can focus on just one particular type of merchandize in order for you to have a more clear desicion on what product to sell, for example you choose technology, of course there are a whole lot of different sorts of technology stuff, there are watches, there are cellphones, Tv's, cameras, and so on and so forth, but if you choose just one particular product let's say cameras, and focus on it, build a website only for cameras, promote it, then the people who are more likely to look at your site, browse your pages, will be targeted audience or possible buyers, resulting in having a steady group of audience and a steady group of buyers.

Then you can start selling, accessories for cameras, lenses or stuff that is related to cameras. You build a world for cameras, you build a reliable looking site, professional looking site, a site that would make your audience feel as if you are the camera authority.

People will go looking for you in the Internet, people will start to notice as you as the person to look for when it comes to cameras. They will start to look for your opinions, they will be eager to have your opinions about cameras.

But before you choose a specific niche to market, you must have a passion for that product, or for that specific niche.

In essence, niche marketing is selling a product or service to those who want or need the product the most.